Facts

What's The Buzz About Sonic Branding?  We’ve got the facts.   They are well researched… and compelling.

Did you know?

• Background music is known to improve store image, make employees happier, reduce employee turnover, and stimulate customer purchasing.  Additionally, 63% of surveyed customers said that they either purchased more or probably purchased more in stores with background music playing while they shopped (Milliman, 1982)

• Another study showed the amount of time and money spent in the store was positively related to the shoppers’ level of preference for the music (Vina, Obadia, and Kunz, 2007)

• A well-defined brand personality can foster higher emotional attachments to a brand (Biel, 1993)

• Music can increase gross sales by as much as 38.2% (The Journal of Marketing)                          

• The right music creates a positive work environment and can improve productivity. 9 out of 10 managers say music directly creates a positive environment (The Gallup Organization)

• 91% of retail customers surveyed say music has an effect on their behavior while shopping (The Gallup Organization)

• Regardless of the level of impact, atmosphere can help define a retailer's image, and music can be an important component of the retail atmosphere (Langrehr, 1991; Milliman, 1982)             

• Familiarity/liking [of background music] has a positive effect on patronage (Journal of Business Research)

• When [music] was played, customers spent an average amount of 6.34 Euros whereas customers spent an average amount of 5.67 Euros when no music was played (European Journal of Scientific Research)