What's The Buzz About Sensory Branding?

We’ve got the facts – they’re well-researched and compelling.

The power of a brand is not just about what you see or touch — it's about what you see, feel, hear, taste, and smell.  This multi-sensory approach allows the consumer to connect with an emotional story of the brand.  At ishlab^TM Music Styling, we care about not only your brand image, but also your consumer’s changing needs.  We care that your brand evolves with your consumer and is relevant throughout their lives. 

Sensory branding is all about interactive engagement between your consumer and your brand.

Did you know?

• Background music is thought to improve store image, make employees happier, reduce employee turnover, and stimulate customer purchasing.  Additionally, 63% of surveyed customers said that they either purchased more or probably purchased more in stores with background music playing while they shopped (Milliman, 1982).
• Another study showed the amount of time and money spent in the store was positively related to the shoppers’ level of preference for the music (Vina, Obadia, and Kunz, 2007).
• A well-defined brand personality can foster higher emotional attachments to a brand (Biel, 1993).
• Music can increase gross sales by as much as 38.2% (The Journal of Marketing).
• The right music creates a positive work environment and can improve productivity. 9 out of 10 managers say music directly creates a positive environment (The Gallup Organization).
• 91% of retail customers surveyed say music has an effect on their behavior while shopping (The Gallup Organization).
• Regardless of the level of impact, atmosphere can help define a retailer's image, and music can be an important component of the retail atmosphere (Langrehr, 1991; Milliman, 1982).