In 2009, Asprey, a luxury accessories brand, approached Jāmin, our founder, to create a new musical soundtrack for their retail locations worldwide.  Asprey sought out Jāmin's unique skills as a DJ; his ability to create a musical landscape and his depth of musical knowledge. He researched their brand identity, their target audience and what they dig. And, as with a live performance the tracks resonated with their audience.

Jāmin's work with Asprey inspired the concepts of connecting brands directly with professional DJs and developing tools to empower them to select the perfect set of tracks for each brand, each location, at every hour of every day.